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Drive Awake · Identity
The name and the mark
A sun, a wheel, a steering wheel, a body clock. The mark is all of these at once - the rhythm of human alertness made visible.
Published: 11.07.2026
1
A circle
A wheel that sets us in motion. A steering wheel that lets us choose the direction.
2
Twelve rays
The hours of the day, arranged like spokes.
3
Full at noon, thin at midnight
The rays swell and shrink with the body clock - the beat of alertness that keeps us awake and full of life.
4
The colours of day
Blue, the hours when the mind is awake. Orange, the fading light - not an alarm. Grey, dawn and dusk.
blue · the waking hoursorange · the fading lightgrey · dawn and dusk
5
The living mark
Drive Awake is the rhythm of human alertness made visible. A rested mind drives better, on the road and in life.