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Drive Awake · Opera
One work, two forms
Documentary and campaign · 2025-2027
The long story of the documentary, the daily presence of the campaign. The same gaze.
Home · Opera
The long story of the documentary, the daily presence of the campaign. The same gaze.
A project on sleep, attention and what we miss - in production now
Drive Awake is in active production across Switzerland and Europe. The project follows scientists, forensic experts, road safety professionals and individuals navigating the same invisible risk - on the road and in everyday life.
The format is open. Feature documentary, episodic series, television - we're not attached to a screen. The story will find its format. What matters is the investigation.
Co-directed by Matteo Fieni and Kevin Merz. In production since 2025. Release window: late 2027 - early 2028.
A progressive multilingual campaign translating sleep science into public awareness, social dialogue and safer mobility.
Building a community before the full campaign. Multilingual content on Instagram and LinkedIn - calm, regular, credible.
A structured campaign in three stages - community building, content activation and documentary support. Content grows in depth and frequency through 2026-2027.
Each platform carries content calibrated to its audience. Language follows objective - cultural adaptation is part of the editorial process.
The campaign is currently in a testing and refinement phase. Over the coming months we are running field tests, collecting feedback and calibrating the approach. The full launch is planned for Q4 2026 - nothing here is final, and your feedback is part of the process.
The full interviews live directly on driveawake.ch, voice by voice. Each video goes online only with the signed authorisation of the person interviewed: the states below are real and update at every step.
| 13.07.2026 | Opera hub launched |
Take part · Official evaluation
Have you ever driven while sleepy? The official intervista AG evaluation measures awareness in Switzerland: 10 anonymous minutes, with a CHF 200 Galaxus voucher to be won.
Take the survey →